MyNicolet  |  Blackboard  |  Directory  |  Email  |  LibraryContact

Marketing Curriculum

Effective June 1, 2012


Catalog Number Course Title Credits
First Term    
10-102-106 Business Orientation 1
10-102-130 Principles of Management 3
 OR 10-102-140 Fundamentals of Tribal Management (3)
10-104-111 Marketing Principles
(OR) 10-102-152 Business Marketing (3)
10-103-115 MS Word, Beginning 1
10-103-126 MS Excel, Beginning
  Total 9
Second Semester
10-801-195 Written Communication 3
10-809-172 Introduction to Diversity Studies 3
10-103-127 MS Excel, Intermediate 1
  Total 7
Third Semester-Summer
10-801-196 Economics 3
10-804-123 MS Excel, Advanced 1
  Total 4
Fourth Semester
10-801-196 Oral/Interpersonal Communications 3
10-804-123 Math with Business Applications 3
  Total 6
Fifth Semester
10-102-110 Business Statistics 3
10-104-120  Principles of Selling 3
10-809-199  Psychology of Human Relations 3
10-103-169  MS Publisher, Beginning 1
   Total 10
Six Semester-Summer
10-104-140 Internet Marketing 3
10-801-197 Technical Reporting 3
  Total 6
Seventh Semester
10-101-140 Survey of Accounting 3
10-104-135 Promotion 3
  Total 6
Eighth Semester
10-102-120 Business Law 3
10-104-112 Marketing Management 3
OR 10-102-163 Small Business Management (3)
 10-104-145 Marketing Research 3
  Total 9
Ninth Semester
10-104-175 Marketing Intership/Capstone 2
10-102-191 Service Learning in Management & Marketing 1
   Total 3


10-101-140-00 Survey of Accounting
Students learn to apply debit/credit theory in preparing basic journal entries. Includes financial statement ratios, bank reconciliations, payroll, and various month-end procedures. Advanced topics such as report design, audit functions, and analysis are also covered. Both manual and computerized applications are emphasized. Lecture/Lab. 3 credits.

10-102-106-00 Business Orientation
Introduces students to the topics of business and allows them to experience the expectations and rigor of the program. Students also participate in self-assessments to provide feedback and self-awareness of the relationship between interest and aptitude for the program. Lecture. 1 credit.

10-102-110-00 Business Statistics
Applies statistical methods to address management-related questions and make evidence- based decisions. Students use descriptive and inferential statistics, and perform statistical analyses with nominal, ordinal and interval level data. Analyses include measures of central tendency and dispersion, probability, analysis of variance, and contingency tables. Prerequisite: 10-804-123 or instructor consent. Lecture. 3 credits.

10-102-120-00 Business Law
Examines the law and the ways it can impact business operations, including the framework of the court system, contracts, torts, criminal law, business ethics, forms of business organizations, real and personal property. Lecture. 3 credits.

10-102-130-00 Principles of Management
Examines the overall functions of management and organizational structure and dynamics. This class will provide lessons in specific skills in cross-cultural competence, planning, quality initiatives, project management, human resource management, leadership, teamwork, and decision making. Lecture. 3 credits.

10-102-191-00 Service Learning for Business
A credit-bearing, education experience in which students plan and participate in an organized service activity that meets identified community needs and then reflect on the service activity in such a way as to gain a broader appreciation of the discipline and an enhanced sense of civic responsibility. Prerequisite: 10-102-190, 10-104-175, or instructor consent. Lecture. 1 credit.

10-103-115-00 MS Word Beginning
Provides practice in using basic word processing functions and features of MS Word. Lecture/Lab. 1 credit.

10-103-126-00 MS Excel Beginning
Develops skills in using basic spreadsheet functions of MS Excel for business users. Lecture/Lab. 1 credit.

10-103-127-00 MS Excel Intermediate
Develops skills in using additional spreadsheet features including multiple worksheets, 3-D references, macro basics, charts, and databases. Prerequisite: 10-103-126. Lecture/Lab. 1 credit.

10-103-128-00 MS Excel Advanced
Develops skills in using advanced features of Excel including importing data, problem solving, creating PivotCharts and PivotTables, and automating data entry. Prerequisite: 10-103-127. Lecture/Lab. 1 credit.

10-103-169-00 MS Publisher Beginning
Enables students to design and produce professional-quality MS Publisher documents that combine text, graphics, and illustrations suitable for print and digital media publication. Students learn basic MS Publisher functions, design principles, and applicable copyright law. Lecture/Lab. 1 credit.

10-104-111-00 Marketing Principles
Introduces modern marketing. Students study the role of marketing in business and society and will be introduced to marketing planning. Students will learn the difference between total and target markets as well as how to apply the marketing mix of pricing, promotion, product, and physical distribution to a marketing strategy. Lecture. 3 credits.

10-104-112-00 Marketing Management
Examines the market place, including retailing, wholesaling, selling, pricing, promotion, distribution, and product development. The student applies marketing planning to a business and determines a marketing strategy, including marketing costs. Prerequisite: 10-104-111. Lecture. 3 credits.

10-104-120-00 Principles of Selling
Develops an understanding of the relationship between salesperson and customers. Students prepare and deliver a sales presentation that demonstrates the proper techniques of determining customer needs and presenting solutions to those needs. Lecture. 3 credits.

10-104-135-00 Promotion
Studies the concept of integrated marketing communications. Students design and create promotional materials in the areas of advertising, direct and interactive marketing, personal selling, sales promotion, and public relations. Students will have the opportunity to prepare and deliver an integrated marketing communications plan for a product on service of their choice. Lecture. 3 credits.

10-104-140-00 Internet Marketing
Allows the student to utilize the internet and other digital media as a marketing tool for today's increasingly competitive and dynamic marketplace. This hands-on course helps define the role the internet plays in the growth, survival, and success of today's and tomorrow's businesses. The learner will use a variety of internet marketing tools and social media practices. Prerequisite: 10-102-152 or 10-104-111. Lecture. 3 credits.

10-104-145-00 Marketing Research
Explores the methods of collecting data through marketing research and analyzing data gathered. Includes problem definition, planning, secondary and primary data, survey design, and data collection and interpretation. Pre/corequisite: 10-103-126. Lecture. 3 credits.

10-104-175-00 Marketing Internship Capstone
Applies previously learned skills in a real (or simulated) work environment. Serves as a culminating course for marketing. Occupational. 3 credits.

10-801-195-00 Written Communication
Develops writing skills which include prewriting, drafting, revising, and editing. A variety of writing assignments is designed to help the learner analyze audience and purpose, research and organize ideas, and format and design documents based on subject matter and content. Also develops critical reading and thinking skills through the analysis of a variety of written documents. Lecture. 3 credits.

10-801-196-00 Oral Interpersonal Communication
Focuses upon developing speaking, verbal and nonverbal communications, and listening skills through individual presentations, groups activities, and other projects. Lecture. 3 credits.

10-801-197-00 Technical Reporting
Teaches preparation and presentation of written, oral, and multi-media technical reports. Prerequisites: 10-801-195 or 20-801-219. Lecture. 3 credits.

10-804-123-00 Math W Business Apps
Covers real numbers, basic operations, linear equations, proportions with one variable, percent, simple interest, compound interest, annuity, applying math concepts to the purchasing/buying/selling processes, and basic statistics with business and consumer applications. Lecture. 3 credits.

10-809-172-00 Introduction to Diversity Studies
Introduces learners to the study of diversity from a local to a global environment using a holistic, interdisciplinary approach. Encourages self-exploration and prepares the learner to work in a diverse environment. In addition to an analysis of majority/minority relations in a multicultural context, the primary topics of race, ethnicity, age, gender, class, sexual orientation, disability, and religion are explored. Lecture. 3 credits.

10-809-195-00 Economics
This course is designed to give an overview of how a market-oriented economic system operates, and it surveys the factors which influence national economic policy. Basic concepts and analyses are illustrated by reference to a variety of contemporary problems and public policy issues. Concepts include scarcity, resources, alternative economic system, growth, supply and demand, monetary and fiscal policy, inflation, unemployment and global economic issues. Lecture. 3 credits.

10-809-199-00 Psychology of Human Relations
Focuses on improving personal and job-related relationships through understanding and applying sound psychological principles. Topics include self-concept, motivation, emotions, stress management, conflict resolution, and human relation processes. Lecture. 3 credits.