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Sales and Marketing

Technical Diploma - 12 Credits


About the Program

Provides essential skills needed for effective application of the marketing foundations and functions. Students learn the principles, practices, and concepts of marketing that are directly involved with selling, promotion, distribution, and customer relations. Prepares students for sales and customer service positions.


Program Outcomes

  • Prepare an integrated marketing communications plan
  • Develop an understanding of the relationship between salesperson and customers
  • Create and demonstrate a sales presentation
  • Design and create promotional materials
  • Identify target markets
  • Apply the marketing mix

Possible Careers

  • Retail Salesperson
  • Customer Service Representative
  • Product Promoter
  • Sales Representative
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