About the Digital Marketing Program

The local certificate will qualify a graduate for a marketing job at a small to mid-sized business or organization. Proficiency is acquired in market research and digital marketing plan development. Direct experience is gained by working with local businesses on projects such as keyword research, SEO (search engine optimization), designing websites and blogs, managing social media platforms, and developing email newsletter systems. Students will also learn the skills to create digital content such as video presentations, infomercials, social media posts, and banner ads along with digital advertising on several platforms including Facebook, YouTube, and Google. This certificate is ideal for entrepreneurs along with students majoring in business management, marketing, and computer programming.