New Nicolet College Digital Marketing Certificate Customized to Meet Needs of Northwoods Businesses

Nicolet College has launched a new Digital Marketing certificate that’s a desirable credential by itself and also serves as a potent value-added skill set for just about anyone currently working in a business setting.

That’s according to Nicolet College Dean of Business and Entrepreneurship Ellen Mathein.

“I think you would be hard pressed to find a successful business that didn’t have at least some sort of digital presence,” Mathein said.

“The skills people learn in this program really help them take digital marketing to a higher level. Whether it’s creating a broad-based social media marketing campaign or advancing search engine optimization to make a website appear higher up in a browser search, all are essential components running a thriving business these days.”

The nine-credit certificate consists of three classes:  Digital Marketing Fundamentals, Social Media and Digital Content Marketing, and Digital Advertising and Analytics.

Student Marisue Drumm had had been working in marketing for many years when the day came she realized she needed to know more about the digital marketing world.

“The program at Nicolet has been absolutely fantastic,” Drumm said.

“It’s very hands-on. You create all of the components of a plan and  work on all of the major platforms, Facebook, Instagram, Twitter, LinkedIn. It’s just been a really good experience for me and I can’t recommend the program highly enough.”

To help create the curriculum, Nicolet surveyed nearly 40 different Northwoods businesses to identify the exact skills these businesses needed to be effective in the digital marketing world.

“We then customized the curriculum to match up precisely with the skills that are in such high demand in workplaces across the Northwoods,” Mathein said. “Whether an individual is looking to work solely in digital marketing, or make this a value-added skill set to already existing business experience, people will have the digital marketing skills they need to be more valuable and successful in their careers.”

Mathein noted that the coursework is delivered in the high-flexible Competency-Based Education (CBE) format, which allows students to complete all required modules at their own pace and finish the coursework by the end of the given term.

The certificate program also offers numerous start dates throughout the year so students can begin their studies largely whenever they are ready.

Nicolet also partnered with the widely-respected Digital Marketing Institute to develop the curriculum at Nicolet. Based in Dublin, Ireland, the institute is one of the premier marketing accreditation agencies serving a global market.

Upon completing the Nicolet certificate, students can earn internationally-recognized certification from the Digital Marketing Institute (DMI) and the American Marketing Association (AMA).

For more information about the Digital Marketing Certificate visit the program page here or call the college at (715) 365-4493.