To succeed in today’s marketplace, a business needs to employ basic digital marketing specialties such as target marketing, keyword research and Search Engine Optimization (SEO) techniques. In this class the student learns by doing; the course teaches how to use digital marketing software tools and market analysis on an existing or a future business to get the best search engine results. This is the introductory course for earning a Digital Marketing Certificate.

This course provides Graphic Design foundational learning including an introduction to Adobe Professional Design software in addition to Canva. Student will analyze existing brands, learn the components of branding, and gain an in-depth understanding of what makes a brand successful. Hands-on experience will be gained by creating a brand and implementing it across digital content including online profiles, email newsletters, environmental graphics, and more.

This course provides an overview of major social platforms like Facebook, Instagram, X, LinkedIn, Pinterest, YouTube, and TikTok. A student gains hands-on experience in creating various types of content for social media and email campaigns, including the use of AI. Students will learn how to use the social media management platform Hootsuite, schedule posts, create a content calendar, write a creative brief, produce a video, and set up an email campaign with a contacts database using Mailchimp. Upon completion of the coursework, students can test for a certification from Hootsuite.

This course offers a deep dive into foundational web design and development principles, equipping you with the skills to create visually stunning and functional websites. Delve into user experience, user interface, information architecture, HTML, CSS, and responsive design. Explore content management systems, accessibility, SEO, and integrate web graphics and multimedia. Through hands-on projects, students will apply their knowledge to design and develop a complete website.

Digital Advertising enables your business to appear online at the very moment someone is looking for products or services like yours. This class will provide an in-depth view of the Google Advertising Platform, YouTube Ads, and Facebook Advertising. In this course, the student gets practice designing Google Display Ads for a Paid Search Campaign using Google’s Keyword Planner and Ad Manager tools to craft effective ad copy that targets an audience based on their interests and geographic location

Develop the essential skills for online marketing success. Learn how to construct a complete online store with integrated product catalogs, user-friendly navigation, and secure checkout, all designed to ensure a smooth shopping Experience. Use AI Marketing Tools to design an intuitive platform to drive sales through guided search and product discovery. Enhance your brand with appealing visuals and optimized product descriptions to attract and convert customers.